There Was A Bear In the Woods

Hattip to Creative Minority Report.  Without using google, who can tell me in what election the original Bear in the Woods commercial was used?

22 Responses to There Was A Bear In the Woods

  1. George Crosley says:

    No one yet?!


  2. Donald R. McClarey says:

    Correct George! Which campaign used it?

  3. George Crosley says:


    Sidenote: I re-watch Reagan’s campaign ads when politics makes me feel glum.

  4. Donald R. McClarey says:

    George you are a man after my own heart. I believe the ad only ran a few times, but it received massive press coverage because of its unusual nature and was definitely the most talked about ad of that campaign.

  5. Mark DeFrancisis says:

    I remember the ad vividly. I was at the time the head of our high school presidential debate team, as a Republican.

  6. Donald R. McClarey says:

    Why Mr. DeFrancisis, you were a mere child back in ’84! I was 27, married and had been a lawyer for two years. Hmmm, from my standpoint a quarter of a century later, I was a mere child back then too!

  7. John Henry says:

    I was a mere child back then too!

    I was 4. 😉

  8. John Henry says:

    It’s an interesting ad; I hadn’t seen it before. Certainly more creative than anything we’ve seen recently, although perhaps that’s because analogical reasoning isn’t as effective in a thirty-second sound-bite culture.

  9. Donald R. McClarey says:

    Youngsters! I’m surrounded by youngsters! Time to stagger to my rocking chair, wrap a blanket around me and decide if I need one of those emergency “I’ve fallen and I can’t get up buttons!”

  10. John Henry says:

    Heh. As long as you have a laptop with you in the rocking chair, your blogging should be unaffected (and the laptop can replace the emergency button).

  11. Donald R. McClarey says:

    The ad caused quite a stir in 84. I thought it was fairly straightforward, but there was much searching for hidden meanings. Of course it was also a boring campaign. Everyone, including Mondale I think, knew that Reagan was going to coast to re-election, so the media was desperate for something interesting to liven things up.

  12. John Henry says:

    the media was desperate for something interesting to liven things up.

    Never under-estimate the power of Bored Media Syndrome (see, e.g., flu, swine).

  13. Tito Edwards says:

    14 years of age and I knew they were referring to the dastardly commies!

  14. Jay Anderson says:

    I was 16 and knew the commercial was talking about the Soviet Union. But I remember thinking that the ad would go over the heads of most voters.

    I suppose I was fairly arrogant to think that I – a mere kid – “got” it, but that others would not.

  15. Donna V. says:

    Man, as I’m getting older, sleep is more elusive.

    Donald, you’re not entirely surrounded by youngsters. I was 25 in 1984 (and a diehard Democrat). So don’t talk about rocking chairs! I’m only 2 years younger than you and this rocking chair business is making me feel ancient.

  16. Donald R. McClarey says:

    Well if surrounded by youngsters I must be, I am glad that they are bright youngsters!.

    Donna, in truth I have never been fond of rocking chairs. One of my 17 year old sons is, and we have one up in the twins room as a result.

  17. paul zummo says:

    I was 7, and don’t really remember the ad. I sort of remember the election itself, especially election night after my parents voted (both for Reagan, of course). I didn’t start actively engaging in politics to some degree until the 1988 election.

  18. George Crosley says:

    I was probably born a couple months after this ad came out. Or a couple weeks before.

  19. George Crosley says:

    While we’re on a political roll, Donald, have you read Witness? A fan of Whittaker Chambers?

  20. Donald R. McClarey says:

    One of the finest writers of the last century George. Here are two of his best efforts in case you haven’t read them:,9171,794026-2,00.html

  21. George Crosley says:

    Oh, you could say I’m kind of familiar with him … 😉

    Shoot me an email if you’re another big, big fan.

  22. Donald R. McClarey says:

    Without using google, who, besides George, can tell me why his comment “Oh, you could say I’m kind of familiar with him” is funny!

%d bloggers like this: