An environmental confederation in the UK got the talented screenwriter Richard Curtis to produce a short film, ironically called No Pressure, for the 10:10 campaign, an effort to remind people to do their part in reducing carbon emission 10% by 2010 AD.
Unfortunately for the environmental movement the film backfired because it reinforced the image that beneath the surface environmentalists will do anything once in power to make it compulsory to follow their vision for the future, which includes violence.
Richard Curtis is known for producing such films as Four Weddings and a Funeral, Bridget Jones’s Diary, and Notting Hill. Including Blackadder which I believe one of my co-writers take his name after.
(Hat Tip: James Delinglpole of England’s Telegraph.)