One of the perks of having a newborn at home is that I can sometimes multitask rocking the little man and watching big boys play football on tv. On the downside- even with a DVR set up- I have to see some of the mass media advertisements.
The part of it that really stinks is how sports programming has totally sold out the young. The NCAA should ban alcohol and sexually-suggestive ads on all collegiate sporting event coverage. Sports is about play, play is about kids, but we live in a society that has most things completely backwards when it comes to moral values promotion. Sports- even collegiate sports is about MONEY- and even though many guys complain about the salaries of professional athletes or college coaches- they still fork out big money to go see the games- and apparently they buy the cheap beer and “Go Daddy” soft porn. So- sports is NOT about the kids because their dads and moms have made it so- the last pro football game I attended was back in the 1970’s. If I had to watch games without a DVR, I don’t think I’d watch much other than Ohio State football games. I am not a purist/protester, I have some inconsistencies to be sure. But I am not going to be happy when my boys are older and we are watching a game and a bunch of sex/alcohol message ads begin their unholy parade in my living room- am I going to have more teachable moments than ‘enjoy the game’ moments to share with my kids, just because we want to watch some game on TV?